When Curlvana, approached us with a mission to cater to the curly-haired community. We knew this was gonna be a tough task After some serious digging our team discovered that Curlvana's target audience was a quirky bunch that didn't shy away from embracing their unique style & to make Curlvana's brand creatives a success, we had to channel our inner quirkiness.

We developed a messaging strategy that played up with Curlvana's love for curls We also got creative with the visual identity of the brand. we designed creatives that reflected what the brand actually is fun, quirky, playful most importantly all things curly