Health and wellness category is crowded with DTC brands. And we knew we have to position our brand carefully enough to get user attention.

The other challenge was to get our creatives and ads approved by Facebook. To overcome this, we write graphic copies to highlight how good the ingredients are and how they can make a positive change in your health.

To achieve this, we have used multiple ad formats single image, carousel, and short videos. But the central idea was the same - Good ingredients, good health ... the good life.