Heirlooms of Love
Campaign premise:
Client Name:
PataareeIndustry:
WeddingType:
Ads creativesWhen Pataaree first came to Xor Labs, they had a beautiful product line, steeped in tradition and craftsmanship, but struggled to connect with a wider audience. Their online presence wasn't reflecting the true essence and quality of their brand. Through strategic performance marketing and captivating creative content. Our campaigns brought Pataaree's story to life, making their products not just seen, but desired. And as a result, their online sales increased and accompanied by a significant increase in their click-through rate (CTR) making this campaign a success
Pataaree
Weddings are a grand fare, one that every bride and groom wishes to be picture perfect. Drawn to the infectious razzle dazzle of the Indian wedding, friends Shagun Bawa and Rekha Thakur couldn’t help but notice how most of the celebrations end up looking like ‘cut copy paste’ versions of each other. The ‘happily ever after’ was missing a personal touch. It was time to revisit, review and reinvent the Great Indian Wedding. After months of researching on traditions, exchanging notes with aunts and grandmas of friends and family on a multitude of Indian customs and rituals, scouring old bazaars in search of inspiration on colour and design, brainstorming and ideating, the girls threw open a treasure chest of dreams - curated, handmade, customized. And with that, Pataaree was born in the year 2016.
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SCO 2923-24, Sector 22 c, Chandigarh 160022
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SCO 2923-24, Sector 22 c, Chandigarh 160022
