Upsurge Club, is the fresh face making stocks and trades a fun learning experience. & they came to us with a vision of simplifying the stock market, trading, & investing Now the niche was tricky it was either a hit or miss. We created a bunch of different ads based and tested them based on our learnings, We noted, we learned, and we tweaked. One month down the line, & voila! Our creative brainstorming and persistent tweaking worked like a charm. CTR increased by 20%. and we were able to cut down customer-acquisition-cost by 50%