Founders and Marketers’ Opinion Survey, 2023 was conducted with the objective to understand what marketing may look like this year.

We received a huge response from brands and agencies across India covering over a dozen industries including retail and e-commerce, healthcare and wellness, education and ed-tech, fashion, and technology.

The survey focused on understanding three key aspects: growth, ad spends and platforms, and team collaboration.

The survey revealed that despite the challenges most marketing teams and brands aim to increase ad spends on performance marketing platforms.

Google and Meta still remain the favourites while other platforms are seeing a rise in adoption.