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A Marketer’s Guide to Quora Ads: Why use it in 2020

Facebook, Google, and Amazon dominated digital advertising spend in 2019. And will continue to do so in 2020. Combined with…
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14 SaaS Facebook Ad Examples and What You Can Learn From It

SaaS is competitive. Whether it’s a social media analytics tool or a productivity app, you are competing against competitors that…
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6 Best Facebook Ads Courses for Entrepreneurs and Marketing Enthusiasts

Since Facebook launched its self-serve ad platform in 2007, it has become the most popular digital advertising platform after Google…
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8 Google Analytics Metrics Every Entrepreneur Should Keep Under Watch

If you’ve run or worked at a startup, you know what Google Analytics for. However, you cannot be expected to…
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How to Track Your Social Media Campaigns in Google Analytics using UTM?

My friend Sameer loves using social media to promote his business. In fact, his most campaigns are social media driven…
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What is Performance Marketing: Payment Models, Platforms, Benefits, and Trends

I know it’s not a sound way to start a blog post, but let’s just dive right in, “what is…
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The Unusual Success Story of Patanjali, Baba Ramdev, and Yoga: Part 3

This article is the third part (The Story of Branding) in the series of four articles which tells the success…
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The Unusual Success Story of Patanjali, Baba Ramdev, and Yoga: Part 2

This article is a second part (The Story of Marketing) in the series of four articles which tells the success…
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The Unusual Success Story of Patanjali, Baba Ramdev, and Yoga: Part 1

This article is a first part (The Story of Birth) in the series of four articles which tells the success…