Transform your digital presence with precision Performance Marketing
On an average a customer makes six-points before making a purchase. That is, if you miss a touchpoint, you’ll miss a customer.
We won't let you miss one.
Unlock the power of Performance Marketing with the latest in the field. We do everything you need in the digital space to get your online business thriving.
Paid Social
Paid Social
Our mathematical and data-driven approach puts data at the front to run media campaigns.
Platform
Our experts understand each platform’s ad algorithms to create a campaign structure that can be scaled and a communication strategy that makes people click and convert.
Paid Search
Paid Search
We analyze the intent of your target segment to create a strategically selected list of keywords that gives you control over who reaches your website.
Segmenting keywords based on each step in the marketing funnel, we are able to target people across the funnel with a contextual message, ad copy, and offer.
Native Ads.
Native Ads.
We complete your media mix by adding a blend of display and native ads to reach your target segment. Having worked with multiple platforms, we choose programmatic native ad networks that work for your business delivering maximum reach, building trust, and giving you opportunity to acquire the next series of customers.
Media Planning & Buying.
Media Planning & Buying.
By studying and building your customer personas, we identify your target segment and their triggers, intent, and interests.
We create a media plan that targets users at the places of high-intent with the right budget and strategy to create a perfect blend of cross-channel experience across search, social, display, and commerce.
Here are some of the results we have delivered
From Rs 16.7 lacs per month to Rs 45.9 lacs per month in just six months. Growth of almost 2.74 times!
What did we do?
Drilled down on categories that have worked for us in the past Increased top of the funnel spending to include engagement, traffic, and add to cart campaigns on Meta Brought Google and YouTube ads into the picture Created segmented list of users based on product categories Created lookalikes of specific audience sets ranging from specific product customers to LTV customers
From Rs 0 to Rs 24.9 lacs per month in just six months.
What did we do?
Even before launching the brand, started building top of the funnel Used UGC content and Instagram Reels to build following Drive traffic to specific product category pages where the CAC was low
Then used upsell campaigns to generate repeat purchases from the recently acquired customers
Tried to scaled Performance Max since the brand was new and were able to do profitable ROAS from the campaign
Our Clients
We’ve worked with over 100+ brands across the world. Introduced processes. Infused technology. And scaled them to leading spots in their categories.
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Case Studies
We’ve scaled brands using a combination of strong performance marketing processes, technology, and media. Read our recent growth marketing case studies where the XOR Labs team has helped build some of the category leaders.
10x growth in 4 month
Each category on the website witnessed an uplift in sales as we created over 1,500+ ad content and variations using persuasive ad copy
Scaled ad budget by 25x
Successfully scaled the budget by more than 25x while maintaining the customer acquisition cost CAC
8000% Revenue growth
Fitelo saw growth by media buying and social campaign optimizations while adding media mix and increasing search traffic.
7.79x Increase in monthly subscribers in 5 months
Happy Nature saw an exponential increase in its customer base in 5 months by focusing on the right ad messaging and a balanced media mix of Meta and Google ads.
30% MOM growth with ROAS jump from 1.5 to 3.5
Scaled revenue consistently month-over-month by expanding to Google Ads & optimising Meta ad spend.
Saving $18,024.02 per month inorganic traffic
Zype, formerly MAZ Systems, saw its organuic website traffic increase by 7.62x in 7 months.
Increased ROAS by 62.47%
Lights and Living saw its returns on Facebook Ads increase while also scaling performance on Google Search and Shopping Ads at the same time
Reduced Cost Per Lead by 66%
Home Loan Whiz saw improvement in cost per lead within three months of the account takeover on search and social ads.
Saving ₹1,04,390.39 per monthin organic traffic
Zype, formerly MAZ Systems, saw its organuic website traffic increase by 7.62x in 7 months.
Improved CAC by 41% in four months
The number of monthly transactions increased by 261.54% on the platform
39.24% jump in the organic app installs
The brand saw the uplift in the number of organic visitors on the Android app store within three months of campaign
78% increase in the organic website sessions
During Grand Lingerie Festival sale, the total organic conversions increased by 29.98% contributing to 60% jump in organic revenue.
9-figures sales pipeline for India’s leading UPS company in 10 months
Campaigns generated 5.87x ROAS within the first 10 months of launch
Increased the D2C ARR by 19.53x in 14 months
Helped the brand become the leading name in the curl-care segment.
4.3x growth in 14 months
Added Google Ads in the spends mix to boost ROAS while scaled Meta Ads account month-over-month.
We’re not only proud of the people we’ve worked with; we’re also proud of the results we’ve delivered.
Niches we love
Our performance marketing experts have worked in over 12 industries. Still, we have some favorites. Here are industries we are diving deeper into and scaling.
D2C & Marketplace
D2C performance marketing campaigns are trickier to scale than any other industry. Our focus during D2C scaling lies on finding hero products, identifying new audiences, and using performance to buy more and buy more often.
Health & Wellness
We’ve case studies here of scaling brands from 6-digit revenue to 8-digit revenue. Health and wellness businesses are driven by consumer trust. Like, real trust. We use performance marketing in the healthcare segment to not only drive trust but also accelerate the process of building that trust.
Education & Edtech
The target audience can be immensely wide–from parents and working professionals to graduates and high school students. How do you crack it? Edtech requires a combination of targeted messaging and credibility to make conversions. Having worked with over a dozen, we’ve figured that out.
B2B & SaaS
Did we tell you that the cofounders of XOR Labs also run a SaaS startup? You can read all about it here. From setting up marketing funnels to using your product data to driven conversions, we can help you grow your business even with your current traffic.
Real-money Gaming
How to target people who want to make money from real-gaming? That’s an easy question to ask and difficult to answer. There are restrictions on who you can target or what you can say. But…this is one industry we know the ins and outs of.
(FAQ’s)
And that's what we focus on. Finding the positives and then scaling them.
We have excellent testimonials from our existing customers. We can show examples of our client’s work, and show how our performance marketing strategy was implemented and got the results. But we do not guarantee results.
What we can offer is processes--tried and tested processes. If you feel you're aligned, let's get started.
Want to make your ad budget work for you?
Get in touch with us
Our Office
SCO 2923-24, Sector 22 c, Chandigarh 160022
Success Stories
About Us
Our Office
SCO 2923-24, Sector 22 c, Chandigarh 160022
