13x
Growth in daily orders in six months
Media investment scaled 7x as the product portfolio expanded from six to sixteen SKUs.
WOMEN'S WELLNESS · AMAZON GROWTH
13x daily orders in six months, from a standing start.
Arth entered Amazon with six products, almost no performance history and limited brand recognition. We built the keyword, campaign, listing and inventory system needed to turn a new wellness brand into a scalable marketplace business.
See how we got there- Category
- Women's wellness supplements
- Scope
- Amazon Ads, listings and Brand Store
- Objective
- Build awareness and initial sales
- Engagement
- Six-month launch and scale
growth in daily orders
media investment scaled
SKUs in the active portfolio
from launch to result
01 · THE BRIEF
Build the performance foundation for a new Amazon brand.
Arth was one month old. Every useful signal had to be created from scratch.
Arth by Emcure offers science-backed women's wellness supplements. When the engagement began, the brand had limited recognition, no meaningful advertising history and six initial SKUs.
The job was to create demand and trust together, then use early marketplace data to scale orders, listings and the portfolio with discipline.
THE GROWTH QUESTION
How do you scale a new wellness brand on Amazon before the account has history to guide it?
02 · THE CONSTRAINT
Three frictions stood between potential and scale.
No historical signal
The account had no mature keyword, conversion or placement data to shape early investment decisions.
Trust had to be earned
A new nutraceutical brand needed strong listings, reviews and visibility in a category where credibility matters.
A small launch portfolio
Six initial SKUs had to create enough learning and sales momentum to support a much broader catalogue.
“The launch worked because media, listings, inventory and reviews were managed as one marketplace system.”
03 · THE SYSTEM
Create signal quickly, then scale the products proving demand.
Amazon media and retail readiness moved together, so each campaign improvement had a stronger product page waiting behind it.
Build a keyword ladder
Discovery, high-intent and later brand terms were mapped across the six launch SKUs.
Use the full ad portfolio
Sponsored Products drove acquisition, Sponsored Brands built visibility and Sponsored Display supported remarketing and defence.
Win the shelf and the click
Bids and placements pursued top-of-search visibility while listings, A+ content and the Brand Store were improved for conversion.
Reallocate every week
Keyword pruning, placement reviews, SKU budgets, competitor checks and inventory updates kept spend close to live demand.
Keyword intent→
Listing quality→
Sponsored Ads→
Reviews + sales→
SKU allocation
Sponsored Products, Brands and Display
Six launch SKUs expanded to sixteen
Weekly keyword and placement reviews
04 · THE OUTCOME
13xGROWTH IN DAILY ORDERS IN SIX MONTHSDaily orders grew faster than media investment.
Across six months, daily orders increased 13x while ad investment scaled 7x.
Precise keyword targeting, stronger listings and continuous campaign optimisation expanded reach and conversion. The growing SKU portfolio gave the system more proven products to scale.
05 · WHY IT WORKED
The result came from a system, not a single tactic.
Keywords created the first signal
Discovery and high-intent terms gave a new account a structured way to learn.
Retail readiness amplified media
Listings, A+ content and the Brand Store improved the value of every paid visit.
Portfolio growth followed proof
SKU expansion increased only as the account built enough evidence to allocate with confidence.
A new marketplace brand scaled when every ad click landed on a stronger retail experience.
YOUR NEXT GROWTH CHAPTER
Launching or scaling on a marketplace?
Bring us the catalogue, the listings and the commercial target. We will help you build the performance system around them.
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