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CREATIVE PORTFOLIO · Ad creatives

Alan Truman

Rooting innovation

A selection of campaign thinking, visual systems and motion work created by XOR Labs for Alan Truman.

CLIENTAlan Truman
01BRAND

Alan Truman

02WORK

Ad creatives

03APPROACH

Built to earn attention and learn in market.

THE WORK

Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.

Alan Truman campaign creative 01, created by XOR Labs
SELECTED STILL · 01
Alan Truman campaign creative 02, created by XOR Labs
SELECTED STILL · 02

MOTION

Made to stop thumbs.
Built to hold attention.

Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.

FILM 01Alan Truman
FILM 02Alan Truman

Campaign system 01

05 PIECES
Alan Truman campaign creative 10, created by XOR Labs
01
Alan Truman campaign creative 11, created by XOR Labs
02
Alan Truman campaign creative 12, created by XOR Labs
03
Alan Truman campaign creative 13, created by XOR Labs
04
Alan Truman campaign creative 14, created by XOR Labs
05

Campaign system 02

05 PIECES
Alan Truman campaign creative 30, created by XOR Labs
01
Alan Truman campaign creative 31, created by XOR Labs
02
Alan Truman campaign creative 32, created by XOR Labs
03
Alan Truman campaign creative 33, created by XOR Labs
04
Alan Truman campaign creative 34, created by XOR Labs
05
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