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CREATIVE PORTFOLIO · Amazon · Ad creatives

Emcure

Care and beyond

A selection of campaign thinking, visual systems and motion work created by XOR Labs for Emcure.

Emcure campaign creative 00, created by XOR Labs
CLIENTEmcure
01BRAND

Emcure

02WORK

Amazon · Ad creatives

03APPROACH

Built to earn attention and learn in market.

THE WORK

Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.

Emcure campaign creative 01, created by XOR Labs
SELECTED STILL · 01
Emcure campaign creative 02, created by XOR Labs
SELECTED STILL · 02

MOTION

Made to stop thumbs.
Built to hold attention.

Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.

FILM 01Emcure
FILM 02Emcure

Campaign system 01

06 PIECES
Emcure campaign creative 10, created by XOR Labs
01
Emcure campaign creative 11, created by XOR Labs
02
Emcure campaign creative 12, created by XOR Labs
03
Emcure campaign creative 13, created by XOR Labs
04
Emcure campaign creative 14, created by XOR Labs
05
Emcure campaign creative 15, created by XOR Labs
06

Campaign system 02

03 PIECES
Emcure campaign creative 30, created by XOR Labs
01
Emcure campaign creative 31, created by XOR Labs
02
Emcure campaign creative 32, created by XOR Labs
03
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