← Content & Creative
CREATIVE PORTFOLIO · Ad creatives · Social
Fitelo
Making weight loss fun
A selection of campaign thinking, visual systems and motion work created by XOR Labs for Fitelo.
CLIENTFitelo
01BRAND
Fitelo
02WORK
Ad creatives · Social
03APPROACH
Built to earn attention and learn in market.
THE WORK
Distinctive by design.
Ready for the real world.
Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.
MOTION
Made to stop thumbs.
Built to hold attention.
Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.
Campaign system 01
03 PIECES
Campaign system 02
03 PIECES
NEXT PROJECT
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A brand unafraid of the future
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