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CREATIVE PORTFOLIO · AI avatar video · Ad creatives

Lenstrack

Exceptional eyewear

A selection of campaign thinking, visual systems and motion work created by XOR Labs for Lenstrack.

CLIENTLenstrack
01BRAND

Lenstrack

02WORK

AI avatar video · Ad creatives

03APPROACH

Built to earn attention and learn in market.

THE WORK

Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.

Lenstrack campaign creative 01, created by XOR Labs
SELECTED STILL · 01
Lenstrack campaign creative 02, created by XOR Labs
SELECTED STILL · 02

MOTION

Made to stop thumbs.
Built to hold attention.

Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.

FILM 01Lenstrack
FILM 02Lenstrack

Campaign system 01

06 PIECES
Lenstrack campaign creative 10, created by XOR Labs
01
Lenstrack campaign creative 11, created by XOR Labs
02
Lenstrack campaign creative 12, created by XOR Labs
03
Lenstrack campaign creative 13, created by XOR Labs
04
Lenstrack campaign creative 14, created by XOR Labs
05
Lenstrack campaign creative 15, created by XOR Labs
06

Campaign system 02

05 PIECES
Lenstrack campaign creative 30, created by XOR Labs
01
Lenstrack campaign creative 31, created by XOR Labs
02
Lenstrack campaign creative 32, created by XOR Labs
03
Lenstrack campaign creative 33, created by XOR Labs
04
Lenstrack campaign creative 34, created by XOR Labs
05
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