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CREATIVE PORTFOLIO · Amazon Ads

Khayal

Born from the desire to care

A selection of campaign thinking, visual systems and motion work created by XOR Labs for Khayal.

Khayal campaign creative 00, created by XOR Labs
CLIENTKhayal
01BRAND

Khayal

02WORK

Amazon Ads

03APPROACH

Built to earn attention and learn in market.

THE WORK

Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.

Khayal campaign creative 01, created by XOR Labs
SELECTED STILL · 01
Khayal campaign creative 02, created by XOR Labs
SELECTED STILL · 02

MOTION

Made to stop thumbs.
Built to hold attention.

Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.

FILM 01Khayal
FILM 02Khayal

Campaign system 01

05 PIECES
Khayal campaign creative 10, created by XOR Labs
01
Khayal campaign creative 11, created by XOR Labs
02
Khayal campaign creative 12, created by XOR Labs
03
Khayal campaign creative 13, created by XOR Labs
04
Khayal campaign creative 14, created by XOR Labs
05

Campaign system 02

05 PIECES
Khayal campaign creative 30, created by XOR Labs
01
Khayal campaign creative 31, created by XOR Labs
02
Khayal campaign creative 32, created by XOR Labs
03
Khayal campaign creative 33, created by XOR Labs
04
Khayal campaign creative 34, created by XOR Labs
05
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