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CREATIVE PORTFOLIO · Ad creatives
Upsurge.club
Learning made easy
A selection of campaign thinking, visual systems and motion work created by XOR Labs for Upsurge.club.
CLIENTUpsurge.club
01BRAND
Upsurge.club
02WORK
Ad creatives
03APPROACH
Built to earn attention and learn in market.
THE WORK
Distinctive by design.
Ready for the real world.
Creative designed as a system: recognisable enough to build memory, flexible enough to keep moving across formats.
MOTION
Made to stop thumbs.
Built to hold attention.
Motion-led ideas made for the pace, crop and behaviour of contemporary feeds.
Campaign system 01
08 PIECES
Campaign system 02
05 PIECES
NEXT PROJECT
Lenstrack
Exceptional eyewear
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