Technical and commercial SEO
Strengthen crawlability, category architecture, internal discovery and the pages closest to conversion.
- Technical audits
- Information architecture
- On-page SEO
- Conversion-led prioritisation
SEO & ORGANIC DEMAND
Be discoverable wherever
decisions begin.
Technical SEO, content systems, authority building, app-store visibility and Generative Engine Optimisation (GIO) designed around discoverability—not vanity traffic.
Searchtechnical and commercial SEO
GIOgenerative-engine visibility
ASOapp-store discovery
WHAT THIS PRACTICE COVERS
Built around the work,
not a channel list.
Specialists stay close to the account, the content and the commercial signal—so the work moves as one system.
Content and authority
Create topic systems that answer real questions and establish credible depth around the category.
- Demand mapping
- Topic clusters
- Editorial briefs
- Digital authority
Generative Engine Optimisation
Improve the clarity, evidence and entity signals that help AI systems understand when the brand is a useful source.
- Entity consistency
- Answer-ready content
- Expert proof
- Citation monitoring
App-store discovery
Connect keyword demand, listing metadata, creative assets and product feedback to improve organic installs.
- ASO research
- Listing optimisation
- Creative testing
- Store-performance analysis
OUR APPROACH
A system for
better decisions.
The objective is not more activity. It is a faster, clearer path from signal to the next useful action.
- 01
Map how people discover
We study commercial searches, questions, AI answer patterns and the pages already shaping the category.
- 02
Fix the discovery foundation
Technical errors, duplicate pathways and weak information structures are resolved before content scales.
- 03
Publish connected expertise
Pages and content clusters are built around useful coverage, evidence and clear ownership of a topic.
- 04
Measure visibility to value
Rankings, citations and sessions are connected to qualified demand, conversion and revenue contribution.
THE SCOREBOARD
What we keep
close to the work.
01Non-brand visibility02Qualified organic sessions03AI-answer citations04Topical authority05Organic conversions06App-store visits and installs
RELEVANT CASE STUDIES
Proof from the work.
Different businesses and constraints. The common thread is a connected growth system and evidence close to every decision.
FASHION E-COMMERCE · ORGANIC GROWTH
78%
more organic sessions
Zivame
More than 300 new keywords entered the top three positions.
Read case study
AGRITECH · APP STORE OPTIMISATION
39.24%
more organic installs
nurture.farm
App-store visits grew 41.01% within three months.
Read case study
HEALTH & WELLNESS · FULL-FUNNEL GROWTH
8,000%
revenue growth
Fitelo
Website traffic grew 98× across a three-year growth programme.
Read case studySTART A CONVERSATION
Bring us the growth constraint.
We’ll bring a connected view across media, content, search and measurement.
Talk to XOR Labs