Media strategy
Translate commercial targets into channel roles, investment logic and an accountable measurement plan.
- Growth diagnosis
- Channel planning
- Forecasting
- Unit-economics alignment
PERFORMANCE MEDIA
Paid media built for
profitable growth.
Meta, Google and YouTube planned as one acquisition portfolio—grounded in business economics, creative learning and the quality of every conversion.
₹1,200 cr+managed ad spend
300+brands scaled
12 yearsin business
WHAT THIS PRACTICE COVERS
Built around the work,
not a channel list.
Specialists stay close to the account, the content and the commercial signal—so the work moves as one system.
Campaign operations
Build legible account structures that help teams learn quickly and move budget with confidence.
- Meta Ads
- Google Search
- Performance Max
- YouTube and Demand Gen
Audience and intent
Connect discovery, active demand and retargeting without asking one platform to carry the entire growth target.
- Audience architecture
- Search intent
- Retargeting
- Lead-quality signals
Performance intelligence
Read platform data alongside revenue, lead quality and operational realities—not in isolation.
- Attribution
- Budget pacing
- Experiment design
- Decision dashboards
OUR APPROACH
A system for
better decisions.
The objective is not more activity. It is a faster, clearer path from signal to the next useful action.
- 01
Start with the economics
We align on margins, targets, capacity and the conversion that actually creates business value.
- 02
Give every channel one job
Each campaign earns a clear role across discovery, capture, conversion or re-engagement.
- 03
Build fast learning loops
Audience, offer, creative and landing-page signals are reviewed together so the next test is sharper.
- 04
Scale the evidence
Budget follows repeatable proof, while guardrails protect efficiency and lead or order quality.
THE SCOREBOARD
What we keep
close to the work.
01Customer acquisition cost02Return on ad spend03Qualified-lead rate04Revenue and order quality05Incremental channel contribution06Creative learning velocity
RELEVANT CASE STUDIES
Proof from the work.
Different businesses and constraints. The common thread is a connected growth system and evidence close to every decision.
HEALTH & WELLNESS · FULL-FUNNEL GROWTH
8,000%
revenue growth
Fitelo
Website traffic grew 98× across a three-year growth programme.
Read case study
HEALTH & WELLNESS · E-COMMERCE
10×
growth in four months
HyugaLife
12,000+ orders generated in the first 90 days.
Read case study
EDTECH · CUSTOMER ACQUISITION
41%
lower CAC
Upsurge.club
Course purchases increased 261.54% within three months.
Read case study
D2C BABY CARE · PERFORMANCE MEDIA
4.3×
revenue growth
Allter
Revenue and media investment scaled together across fourteen months.
Read case studySTART A CONVERSATION
Bring us the growth constraint.
We’ll bring a connected view across media, content, search and measurement.
Talk to XOR Labs